2020’s BEST FACEBOOK ADVERTISING STRATEGIES
HOW TO SELL THROUGH FACEBOOK ADVERTISING
With over 2.5 billion active users sharing highly engaging video, audio, and messages, Facebook leads the way to grow brand awareness and connect with new customers at any budget.
If you’re planning to use Facebooks advertising as part of your marketing strategy and learn how to create ads and scale more personalized ad experiences, just keep reading, or give us a call at 604-773-4684 to speak to a strategist.
No matter what niche or industry you are in, when it comes to connecting to customers, the primary factor in building brand awareness is across all channels.
The latest ad-buying technics processes dynamic formats and ad creative to show audiences different ads based on what audiences are most likely to respond to.
Taken from a combination of data signals and machine learning makes predictions for who the right audiences are for a given ad.
Unfortunately, many small businesses fail to set the data points correctly.
This is particularly noticeable in both the real estate and automotive industry, where they are missing out on Facebook’s machine learning feature that enables brands to target local people most likely to buy and identify and match up an ad with their desired model of car or home available for sale in their locale.
FACEBOOK ADVERTISING FUNNEL
When it comes to buying a new car or home, statistics show that Facebook remains the leading influencer.
2020 AUTOMOTIVE INDUSTRY REPORT cites that 40% of all car sales will be from display advertising and social media.
If your dealership ignores this avenue, see your car sales fall behind the competition.
Cars.com cites that 81% of car shoppers use mobile devices to do research when making a car purchase and 63% while standing on-premise, at the dealership. 25% of people research vehicles before visiting a dealership.
Ad spend is also on the rise. Optimize your auto sales strategies to include native advertising, Facebook’s list-based retargeting and remarketing advertising, chances are that you are likely to fall behind because your competition is.
Facebook Ads Matches Cars With Shoppers
Pull buyers in for a test drive with Facebook’s audience insights targeting tool to.
When your CRM data is applied with Facebook’s AI machine learning (to point out which prospects most likely to buy) the bigger and better the data, the better the results.
Locating online shoppers and convincing them to visit the store, couldn’t be more easier accelerating every step of the buyers’ journey.
Brands become fully engaged with buyers by using their customer data fed into Facebook’s customer insights AI.
Promote specials and create trackable offers by combining Facebook pixel tracking on your website and matching shoppers’ activities with images from an online catalogue of vehicle models.
How to Advertise on Facebook in 2020
Reach audiences that have readily supplied their contact details with list-based retargeting.
When the pixel method is applied, this gives the brand a chance to track nearly every person that clicks on the site and the product page.
Because auto shoppers will visit a few different car dealership websites before they decide on what model to buy, Facebook’s data collection profile-building identifies the web persona without the use of personally identifiable information. Establish it like this:
Once the data is stored, the shopper will see ads unique to their interests. If a brand placed pixel tracking on a product page, these page visitors will be retargeted with car model ads from that page.
Having access to these targeted leads means that, dealerships can connect qualified customers who are ready to purchase a car from their local dealership.
To align Facebook marketing efforts to reach more shoppers, the first step is to create and install pixels.
Second is to combine customer data and target audiences into Facebooks custom audiences. This will seamlessly pass audience information —including collecting data on in-market customers whose browsing behaviour showed that they were looking to purchase a car at the local dealership.
To attract new customers to the dealership websites, ads are presented to people within 25 miles of a car dealership who had visited their website online.
Facebook Dynamic Automotive Ads allow you to showcase your inventory by combining your product feed with the Facebook pixel on your website.
Another set of Ads targeted local people aged 18–65, who are interested in owning a brand model.
Ads were also shown to lookalike audiences based on Custom Audiences of car shoppers who had visited the car dealerships’ website.
Lookalike audiences are a Facebook segmentation Ai that locates users whose interests and demographics are similar to those of your source audience.
This is an extremely powerful marketing solution for efficiently identifying high-converting users.
Ad creative lifestyle shots and product images were accompanied by the clear incentive, $500 trade-in credit.
A call-to-action button prompted people to “Sign Up.” The ads linked to a lead generation form, which was filled out automatically based on the information in a person’s Facebook profile, making it quick and easy to complete.
“Why is Facebook Advertising So Effective?”
- 63% increased website visits
- 63% new customer dealership visits
- 12x return on ad spend
Another example was an ongoing campaign that expanded Faulkner Automotive dealerships’ audience of online car shoppers, convincing them to come in and drive cars right off the lot. Results included:
- 5,013 vehicles sold across 25 dealerships (Oct. 2018 to May 2019) attributable to Facebook ads
- 57 car sold on average per dealership in May 2019 attributable to Facebook ads
- 90% decrease in cost per purchase with automotive inventory ads (comparing October to May)
How to accurately track sales from Facebook ads?
Using a feature called “offline events,” dealerships can upload their sales information (customer name, phone number, email) from on-the-lot sales into Facebook.
The machine learning will match up the data set to the people who saw or clicked on these ads.
This feature provides the dealership with the ability to measure the effectiveness of their ads through various touchpoints of the shopper’s journey.
Facebook’s ads are a crucial tool for dealership marketing. Driving traffic with lookalike audiences, retargeting interested shoppers and tracking attribution with offline events is a complete funnel solution that’s driven more success for dealerships than any other marketing channel.
With this amazing listed examples here you should now be ready to get started with some amazing Facebook ad campaign ideas of your own.
Hopefully, you are now feeling excited about the great marketing you can achieve with Data Insight Facebook advertising. Rock on! Go ahead and make some Facebook ads!
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