Data-driven search strategies purpose-built for online casinos, sportsbooks, and affiliates.
312%
Avg. Organic Traffic Growth
40+
iGaming Markets Served
8+ Yrs
iGaming SEO Expertise
Every engagement we run is anchored in measurable outcomes, AI native iGaming SEO agency intelligence, and a relentless commitment to technical and strategic excellence.
Data Insight exists to deliver computable, transparent, and sustainable search visibility for online casinos, sportsbooks, and iGaming affiliates. We combine AI-driven analysis with deep iGaming industry knowledge to move rankings that matter. Organic traffic that converts into registered players and depositing customers.
We are building the definitive iGaming SEO partner — the agency that operators turn to when algorithmic volatility, regulatory complexity, and fierce SERP competition demand more than generic digital marketing. Our vision is a future where every iGaming operator we work with owns their most valuable keyword categories.
Every ranking movement, link acquisition, and technical fix is documented, attributed, and explained. You own the strategy and the data — always.
We engineer SEO infrastructure — structured data, Core Web Vitals, crawl architecture, entity authority — with the rigour of a software team, not a content mill.
We serve one vertical. Our playbooks, signal libraries, and regulatory compliance frameworks are built exclusively for licensed gambling operators and their affiliate ecosystems.
From LLM-aware content structuring to Answer Engine Optimisation and LLMO, we integrate tomorrow's search paradigms into every engagement today.
We didn't set out to build another SEO agency. We set out to solve a problem that generic agencies couldn't—search visibility for iGaming operators in some of the most competitive and regulated SERPs on the internet.
Our founders—veterans of SEO strategy across regulated markets—watched iGaming operators pour budgets into generic SEO agencies with little to show. Compliance constraints, jurisdiction-specific SERPs, and Google's evolving stance on gambling content required a specialist approach that simply didn't exist at scale. Data Insight was incorporated to fill that gap.
We built our proprietary crawl and SERP-intelligence platform from scratch—purpose-built for iGaming verticals. Casino, sportsbook, and affiliate site architectures presented unique canonicalization, hreflang, and indexation challenges. Our early clients saw a 3–5× uplift in organic sessions within the first 12 months.
Regulated iGaming is a geography-first game. We scaled our team to cover tier-1 and emerging markets across Europe, LatAm, and Asia-Pacific—delivering multilingual content strategies, geo-specific authority development, and market-entry SEO playbooks that helped clients enter new jurisdictions with search visibility from day one.
Before generative AI became mainstream, we integrated machine-learning models into our keyword clustering, SERP-feature forecasting, and internal-link optimisation workflows. The result: faster iteration cycles and a measurable edge for clients operating in hyper-competitive casino and sports betting SERPs.
Google's SGE and the rise of LLM-powered search fundamentally changed how iGaming content surfaces. We developed our Answer Engine Optimisation (AEO) framework and LLM Modelling methodology, helping casino operators and affiliates secure AI-cited positions and brand mentions across ChatGPT, Perplexity, and Google AI Overviews.
Data Insight now partners with online casinos, sportsbooks, and affiliate networks across six continents. Our team of 4+ iGaming SEO specialists, technical architects, and AI researchers has driven over 200 M organic sessions for clients—and counting. We don't do generalist SEO. We do iGaming SEO.
"iGaming search is not a generalist problem. The jurisdictional complexity, the compliance requirements, the predatory competitor tactics—they demand specialists who have spent years inside these SERPs. That's why Data Insight exists."
Our team of experts is dedicated to delivering exceptional results for your iGaming brand.
iGaming-focused SEO Growth Architect
Nestor is recognized for transforming complex technical challenges into scalable growth opportunities. He specializes in deep-level audits, crawl-flow optimization, and advanced analytics for casinos and sportsbooks. With over ten years of industry experience, he focuses on Technical SEO and CRO to improve search visibility and profitability for Local SEO, e-commerce, and high-volume media sites.
Founder
Nicole founded Data Insight after nearly 20 years helping ambitious brands overcome search invisibility in highly competitive and regulated markets. Having led SEO strategies for operators and performance-driven companies, she repeatedly saw great products fail to break through in traditional SERPs and emerging AI discovery channels.
Her approach blends advanced technical SEO, compliance-aware content strategies, and AI-native optimization to deliver compounding results. Data Insight engagements are built for the long term — focusing on sustainable authority, regulatory resilience, and visibility that performs across both Google and AI-powered search.
Talk to our specialists and get a free SEO audit tailored to your iGaming property.
No commitment required · Delivered within 48 hours · iGaming-specific insights