Data Insight Terms & Conditions

1. Company Information

The website and related services are operated by:

• Data Insight AI
• P. IVA: 06090170876
• Registered address: Via di Monte Fiore, 8, 00153 Roma, Italy
• PEC: ndobernig@pec.it
• Website: www.data-insight.org

In these Terms and Conditions, “Data Insight AI”, “Data Insight”, “we”, “us” or “our” refers to Data Insight AI. “Client”, “you” or “your” refers to any person or business accessing the website, submitting an enquiry, requesting an audit, receiving a proposal or purchasing professional services from us.

2. Scope of These Terms

These Terms apply to:

• your access to and use of this website;
• enquiries, consultations and audit requests submitted through the website or by email;
• proposals, statements of work, retainers or other service arrangements entered into with Data Insight AI; and
• reports, recommendations, audits and strategic materials supplied by Data Insight AI.

Where a separate written proposal, contract or statement of work is agreed with a Client, that document will apply together with these Terms. In the event of a conflict, the specific written agreement will take precedence for the relevant service.

3. Services

Data Insight AI provides specialist digital marketing, search visibility and AI-search consultancy services, including, where agreed:

• search engine optimisation services;
• AI search visibility, LLMO, GEO and AEO audits;
• iGaming SEO strategy;
• content strategy and optimisation;
• technical and on-page SEO recommendations;
• brand representation and AI visibility analysis;
• competitive visibility analysis;
• digital PR, authority-building and related advisory services;
• lead generation and demand generation consultancy;
• reporting, strategic recommendations and implementation guidance.

The exact scope, deliverables, timing, fees and responsibilities for each engagement will be defined in the relevant proposal, quotation, order confirmation or written agreement.

4. Business Clients and Regulated Industries

Data Insight AI primarily provides services to businesses and professional clients.

Because certain Clients may operate in regulated sectors, including online gambling, sports betting, casino affiliate marketing, financial services or other restricted industries, the Client is solely responsible for ensuring that:

• its business, website, products and services are legally authorised in every jurisdiction in which they operate or are promoted;
• it holds all licences, approvals and permissions required by applicable law;
• any advertising, promotional claims, bonus offers, affiliate content or regulated-material instructions supplied to Data Insight AI are lawful and accurate;
• use of the deliverables does not breach gambling, advertising, consumer protection, data protection or platform-specific rules.

Data Insight AI may refuse, pause or terminate work that appears unlawful, misleading, unauthorised, harmful to third parties or inconsistent with applicable industry standards.

5. Requests, Proposals and Formation of Contract

Information presented on the website is for general informational and promotional purposes and does not constitute a binding offer.

A binding contract for paid services is formed only when:

• Data Insight AI issues a proposal, quotation, statement of work or written service offer; and
• the Client accepts that offer in writing, by electronic acceptance, by payment, or by another clearly agreed method.

The Client is responsible for reviewing the scope, pricing, delivery assumptions, exclusions and required inputs before accepting any service.

6. Client Responsibilities

To enable Data Insight AI to provide services properly, the Client agrees to:

• provide complete, accurate and timely information;
• supply required access, credentials, brand materials, technical information or approvals where necessary;
• ensure that all content, data, trademarks, images, claims and materials supplied to Data Insight AI may lawfully be used for the intended purpose;
• review drafts, reports and recommendations within any agreed timeframe;
• inform Data Insight AI of legal, compliance, licensing or jurisdictional restrictions affecting the Client’s business;
• implement recommendations responsibly and only after appropriate internal, technical or legal review where required.

Data Insight AI is not responsible for delays, omissions, reduced results or additional work caused by incomplete information, delayed approvals, missing access, technical changes made by the Client or third parties, or inaccurate instructions.

7. SEO, AI Search and Performance Disclaimer

Search engine optimisation, AI search visibility, LLMO, GEO, AEO, content strategy, brand representation analysis and related services are influenced by third-party systems outside the control of Data Insight AI.

These include, without limitation:

• Google and other search engines;
• Google AI Overviews and AI Mode;
• ChatGPT, Claude, Gemini, Perplexity, Grok and other large language model systems;
• website platforms, hosting providers and technical infrastructure;
• competitors, publishers, media platforms and external data sources;
• algorithmic changes, indexing decisions, model training data and retrieval systems.

Accordingly, Data Insight AI does not guarantee:

• search engine rankings;
• indexing or continued indexing;
• mentions, citations or recommendations by any AI system;
• favourable AI-generated brand sentiment or representation;
• website traffic levels;
• lead volumes, conversions, revenue, market share or profitability;
• recovery from prior technical, reputational or SEO damage;
• a particular timeframe for performance improvements.

Any projections, benchmarks, opportunity estimates, visibility findings, strategic forecasts or growth scenarios are professional assessments based on the information available at the time and are not guarantees of results.

8. AI Visibility Audits and Reports

Where Data Insight AI supplies an AI visibility audit, SEO audit, competitor analysis, brand representation analysis, GEO gap report, LLMO report or similar document:

• the report reflects the information, queries, tools, platforms and observed outputs available at the time of analysis;
• AI-generated responses can change over time and may differ according to model version, geography, login status, prompt wording, browsing capability or retrieval source;
• findings are intended to support commercial and marketing decision-making and are not legal, regulatory, financial or investment advice;
• the Client remains responsible for deciding whether and how to implement any recommendations.

Reports may identify opportunities, risks, inconsistencies, technical issues, content gaps or brand-positioning concerns. Unless expressly agreed otherwise, Data Insight AI is not responsible for implementing corrections or monitoring changes after delivery of the report.

9. Content, Marketing Claims and Client Materials

The Client confirms that any materials supplied to Data Insight AI, including logos, brand assets, written content, data, offers, testimonials, images, claims, licensing information and website access, may legally be used for the agreed services.

The Client remains responsible for:

• the factual accuracy of its business claims;
• compliance of offers, bonus terms, regulated-industry statements and promotional materials;
• ownership or licensed use of submitted intellectual property;
• approval of final content before publication;
• any content published by the Client or by third parties at the Client’s instruction.

Data Insight AI may reject or remove from its work any requested content that appears unlawful, deceptive, defamatory, infringing, non-compliant or materially harmful.

10. Intellectual Property

11. Confidentiality

Each party agrees to keep confidential any non-public commercial, technical, operational or strategic information received from the other party in connection with a proposed or confirmed engagement.

Confidential information may include:

• website performance data;
• audit findings;
• strategic recommendations;
• campaign results;
• pricing and proposals;
• login or platform access information;
• business plans;
• non-public brand, customer or market information.

Confidentiality obligations do not apply to information that:

• is already lawfully public;
• was already known to the receiving party without confidentiality obligations;
• is independently developed without use of the confidential information;
• must be disclosed by law, court order or competent authority.

Unless otherwise agreed in writing, this obligation continues for five years after the conclusion of the relevant engagement.

12. Fees, Payments and Invoicing

Fees for professional services will be set out in the relevant proposal, quotation, retainer agreement or written confirmation.

Unless otherwise specified:

• prices are stated in euros;
• VAT will be applied where required by Italian law;
• work may begin only after written acceptance and any required advance payment;
• invoices are payable within the payment period stated on the invoice or proposal;
• overdue payments may result in suspension of work or withholding of deliverables.

Any additional services, revisions, analysis, implementation work or expanded deliverables outside the agreed scope may be quoted and charged separately.

13. Cancellations, Termination and Refunds

A Client may cancel or terminate an engagement in accordance with the relevant proposal or written service agreement.

Unless otherwise agreed in writing:

• fees already earned for completed work are not refundable;
• work performed before termination remains payable;
• deposits may be applied against work already undertaken, reserved capacity, research performed or costs incurred;
• no refund is due solely because search rankings, traffic, AI citations, leads, revenue or other commercial outcomes did not meet the Client’s expectations.

Data Insight AI may suspend or terminate services if the Client:

• fails to pay amounts due;
• provides unlawful, misleading or infringing instructions or materials;
• operates or promotes regulated activities without appropriate authorisation;
• behaves abusively or interferes with performance of the services;
• breaches these Terms or any applicable written agreement.

14. Complaints

Any complaint concerning services supplied by Data Insight AI should be submitted in writing by PEC to: ndobernig@pec.it

The complaint should include:

• the Client’s name and contact information;
• the relevant service or project;
• the date of the issue;
• a clear description of the complaint;
• any relevant supporting documents or evidence.

Data Insight AI will review complaints in good faith and aim to respond within 14 days of receipt. Where additional investigation is required, the Client will be informed accordingly.

15. Third-Party Websites, Platforms and Tools

This website may contain links to third-party websites, tools, platforms, publications or services. Data Insight AI does not control those external resources and is not responsible for their availability, accuracy, security, terms, privacy practices or content.

Where services require the use of third-party platforms, software, AI systems, analytics products, website builders, hosting providers or search tools, the Client acknowledges that:

• those systems may change without notice;
• their outputs may be incomplete, inaccurate or inconsistent;
• Data Insight AI is not responsible for outages, errors, algorithm changes, indexing decisions, lost access, platform restrictions or third-party policy changes.

A link or reference to a third-party service does not imply endorsement unless expressly stated.

16. Website Use Restrictions

You agree not to use this website:

• for unlawful, fraudulent or abusive purposes;
• to infringe intellectual property, privacy or other third-party rights;
• to introduce malware, malicious code or harmful technical activity;
• to attempt unauthorised access to any system or data;
• to scrape, extract, reproduce or republish website content for commercial purposes without consent;
• to misrepresent your identity, authority or business purpose.

Data Insight AI may restrict access to the website or take appropriate action where misuse is suspected.

17. Limitation of Liability

To the fullest extent permitted by applicable law, Data Insight AI will not be liable for indirect, incidental, consequential or commercial losses arising from the use of this website or from professional services, including:

• loss of profits;
• loss of revenue;
• loss of business opportunity;
• loss of expected rankings, traffic, citations, leads or conversions;
• reputational harm caused by third-party websites, platforms or AI outputs;
• losses arising from algorithm changes, website errors, hosting failures or Client implementation decisions.

Data Insight AI’s total aggregate liability arising from a particular paid service will, to the extent permitted by law, be limited to the amount paid by the Client for that specific service giving rise to the claim.

Nothing in these Terms excludes or limits liability where it cannot lawfully be excluded or limited under applicable Italian law, including liability for fraud, wilful misconduct, gross negligence or mandatory consumer rights where applicable.

18. Indemnification

The Client agrees to indemnify and hold Data Insight AI harmless from losses, claims, penalties, reasonable legal costs or liabilities arising from:

• unlawful, misleading or infringing materials supplied by the Client;
• the Client’s lack of required licences, regulatory permissions or advertising approvals;
• publication or use of content approved or instructed by the Client;
• infringement of third-party intellectual property rights caused by Client materials;
• the Client’s breach of these Terms or applicable law.

This provision applies only to the extent permitted by applicable law and does not exclude Data Insight AI’s responsibility for its own unlawful conduct.

19. Personal Data and Cookies

Any personal data submitted through this website or processed in connection with enquiries or services will be handled in accordance with the applicable Privacy Policy and relevant data protection laws, including Regulation (EU) 2016/679, the General Data Protection Regulation (“GDPR”).

Use of cookies and similar technologies is governed by the applicable Cookie Policy and cookie consent settings available on the website.

The Privacy Policy and Cookie Policy form separate documents and should be read together with these Terms.

20. Changes to These Terms

Data Insight AI may update these Terms from time to time to reflect changes to its services, website, business operations or applicable law.

The latest version will be published on this website with the updated effective date. Changes will not retroactively alter any expressly agreed contractual rights or payment obligations unless required by law or agreed in writing.

21. Governing Law and Jurisdiction

These Terms are governed by Italian law.

For disputes involving business or professional Clients, the courts of Rome, Italy shall have exclusive jurisdiction, unless otherwise required by mandatory law or expressly agreed in writing.

Where the Client qualifies as a consumer under applicable law, any mandatory consumer jurisdiction and consumer-protection rights remain unaffected.

22. Contact Information

For enquiries, complaints or legal communications concerning these Terms, contact:

• Data Insight AI
• Via di Monte Fiore, 8
• 00153 Roma, Italy
• P. IVA: 06090170876
• PEC: ndobernig@pec.it
• Website: www.data-insight.org